YUM INSIGHT / 002
Taste has
a map.
A moving guide to the Atlas: 15 profiles, five worlds, and two sensory directions. See what the map explains—and what it doesn’t.
Press play to watch with sound. All information appears on screen; captions and a descriptive transcript are available.
Read the full transcript — Taste has a map
Original electronic instrumental with soft tonal percussion, bass, melody, and chimes. No spoken narration. The transcript includes the on-screen information and the meaning of the animation.
Taste has a map.
A visual guide to the YUM Atlas. A single point opens into a constellation.
15 profiles. One Atlas.
Each point represents one named profile. The moving constellation highlights Watermelon, Orange Creamsicle, and Gelato #33.
Five worlds. One system.
The points separate into five groups: Fresh & Juicy (4 profiles), Bright & Tangy (4), Tropical (2), Smooth & Creamy (2), and Bold & Layered (3). These are broad groupings for taste and aroma.
Two directions. Not a rating.
The points move onto the Atlas. The horizontal direction runs from Crisp to Rich; the vertical direction runs from Bright to Deep. Watermelon, Banana Custard, and Black Cherry Fizz are highlighted as examples. These are editorial sensory positions, not scientific measurements or effects.
Profile is not method.
They answer different questions. Watermelon is shown as an example profile, connected to Vape Cart and Live Resin Dab. Method identifies the product format. The profile describes taste and aroma.
Beyond the map: product facts.
Method, package size, extract type, compatibility. Check the individual product record. Use the final label for batch-specific facts.
Taste has a map.
How the Atlas works: yumcannabis.com/flavor-atlas. Adults 21+. Follow local laws and product labels.
YUM INSIGHT / 001
Read beyond
the name.
Profile. Method. Label. A short film about the different layers of product information.
Press play to watch with sound. All information appears on screen; a full transcript is below.
Read the full transcript — Read beyond the name
Original electronic instrumental with soft tonal percussion, melody, and chimes. No spoken narration. The following information appears on screen.
Read beyond the name.
Profile. Method. Label. Three different layers of information.
15 profiles. Five worlds.
Fresh & Juicy, Bright & Tangy, Tropical, Smooth & Creamy, and Bold & Layered. Names and notes describe flavor. They are not an ingredient list.
Same profile. Two formats.
Vape Cart and Live Resin Dab. Method identifies the product format. A flavor name does not define the format.
Read the specifics.
Check method, package size, extract type, and compatibility in the individual product record. Details can differ between products.
Start here for the facts.
Ingredients, cannabinoid content, batch details, directions and warnings. Use the final package label for product and batch information.
Profile. Method. Label.
Read the product information at yumcannabis.com/product-information. Adults 21+. Follow local laws and product labels.