4 PROFILES
Fresh & Juicy
Watermelon · Strawberry Kiwi · Honeydew · Lychee Dream
THE YUM FLAVOR ATLAS
Find your flavor.
Start with what sounds good. Explore fifteen flavor profiles, then see the available YUM formats.
HOW TO READ THE ATLAS
How the YUM Flavor Atlas works.
YUM organizes the lineup around flavor because a familiar taste is an easier place to begin than a technical term. The Atlas gives each profile a home, then shows the nearby profiles worth exploring next.
The five flavor worlds are broad sensory directions. The 15 profiles are the specific flavors inside them. Notes describe taste and aroma only—not medical effects, potency, or a promise about how anyone will feel.
4 PROFILES
Bright & Tangy
Blue Raspberry · Pink Lemonade · Green Apple · Double Rainbow
2 PROFILES
Tropical
Mango Passion Punch · Pina Colada
2 PROFILES
Smooth & Creamy
Orange Creamsicle · Banana Custard
3 PROFILES
Bold & Layered
Black Cherry Fizz · Gelato #33 · Tropicana Cookies
FLAVOR FIRST. METHOD SECOND.
Follow the signal.
This map is an editorial guide to sensory language, built to help you navigate the lineup. It is not a scientific measurement or an effects guide.
TUNE THE SIGNAL
See what connects.
Tap a profile to trace its connections. Shared notes light up; the sliders shift the nearby profiles.
Connections come from the flavor notes and worlds in the YUM catalog. Map positions are editorial, not scientific measurements.
Tune either direction, or choose a profile. Every name is available in the list below. Surprise me follows a connection from your current profile.
CRISP → RICHBRIGHT → DEEP
Bright & Tangy
Blue Raspberry
Sweet berry hits first, bright citrus snaps through the middle, and a light licorice note gives the finish its signature edge. Blue Raspberry is vivid, tangy, and built to stand apart from a basic berry profile.
BerryCitrusLicorice
Follow a connection.
Each connection has a reason. Choose one to trace the next profile.
All 15 profiles · list view
The same selections as the map, with every name in one place.
THE FULL FLAVOR DIRECTORY
Every profile, in context.
Use the interactive map above to wander. This directory keeps the same 15 flavor profiles easy to scan, compare, and open directly.
4 PROFILES
Fresh & Juicy
WatermelonSweet Summer RefreshSweet & Juicy · Tangy Lime · Watermelon Bubble GumRipe watermelon leads with bright, mouthwatering sweetness and a fresh finish. A touch of lime keeps the profile lively while the bubble-gum note gives it a familiar, playful edge.Explore Watermelon Strawberry KiwiJuicy Sweet-Tart BlendKiwi · Strawberry · SweetRipe strawberry sweetness meets the bright, tangy snap of kiwi. The result is juicy, fresh, and perfectly balanced—a fruit combination that feels familiar enough to crave and lively enough to never get boring.Explore Strawberry Kiwi HoneydewCool Melon FinishHoneydew Sorbet · Juicy Melon · SweetCool, clean, and lightly sweet. Honeydew captures the delicate taste of ripe melon with a fresh, almost silky character that makes it one of YUM's lightest, most refreshing profiles.Explore Honeydew Lychee DreamFloral Fruit LiftJuicy Pear · Pink Florals · Sweet BerryDelicate doesn't mean forgettable. Lychee Dream layers juicy lychee with soft pear, subtle berry, and a whisper of pink floral character for an exotic, beautifully aromatic flavor that feels unmistakably elevated.Explore Lychee Dream
4 PROFILES
Bright & Tangy
Blue RaspberryBold Berry BurstBerry · Citrus · LicoriceSweet berry hits first, bright citrus snaps through the middle, and a light licorice note gives the finish its signature edge. Blue Raspberry is vivid, tangy, and built to stand apart from a basic berry profile.Explore Blue Raspberry Pink LemonadeSweet Tart SparkleRaspberry · Sour Lemon · SweetSweet meets sour in exactly the right place. Pink Lemonade blends juicy raspberry character with bright, puckery lemon for a refreshing burst of fruit, tang, and just enough sweetness to keep you coming back.Explore Pink Lemonade Green AppleCrisp Tart BiteApple Sweet Tart · Fresh AppleCrisp. Tart. Seriously juicy. Green Apple delivers that unmistakable bite of fresh apple with a sharp sour edge that makes every taste feel bright, clean, and intensely refreshing.Explore Green Apple Double RainbowSweet Fruit, Tangy FinishStrawberry Watermelon Gummy · Sweet · Tangy CitrusStrawberry and watermelon lead with big, juicy sweetness before tangy citrus cuts through the finish. Double Rainbow is bright, fruit-forward, and deliberately full-volume, with a gummy-like sweetness tying the profile together.Explore Double Rainbow
2 PROFILES
Tropical
Mango Passion PunchTropical Island EnergyBright Passionfruit · Juicy Mango · Tropical PineappleJuicy mango brings the richness, bright passionfruit brings the tang, and ripe pineapple ties it all together in a lush, layered tropical profile.Explore Mango Passion Punch Pina ColadaCreamy Tropical FinishCreamy · Pineapple Juice · Toasted CoconutJuicy pineapple leads, creamy coconut fills out the middle, and a toasted coconut note gives the finish extra depth. Pina Colada is tropical, smooth, and richer than a straight pineapple profile.Explore Pina Colada
2 PROFILES
Smooth & Creamy
Orange CreamsicleBright Citrus CreamCream · Orange · SpiceBright citrus wrapped in soft cream. Orange Creamsicle leads with juicy orange, settles into a smooth creamy middle, and finishes with a subtle touch of spice.Explore Orange Creamsicle Banana CustardSmooth Banana CreamRipe Banana · Sweet Cream · Vanilla CustardRipe banana sinks into rich, velvety custard for YUM's most dessert-forward flavor. Creamy, mellow, and dessert-like from beginning to end, it's proof that fruit doesn't always have to be refreshing—it can be decadent.Explore Banana Custard
3 PROFILES
Bold & Layered
Black Cherry FizzDark Cherry SparkleCherry Syrup · Fizzy Citrus · Sweet VanillaDark cherry leads with syrupy depth, bright citrus adds the fizz, and sweet vanilla rounds the finish. Black Cherry Fizz keeps each note distinct while bringing them together in a rich, lively profile.Explore Black Cherry Fizz Gelato #33Berry Citrus DepthBerry · CitrusA classic cultivar profile, through the YUM lens. Gelato #33 brings together rich berry and bright citrus in a layered flavor that feels familiar and distinctly YUM.Explore Gelato #33 Tropicana CookiesBright Citrus FloralsCitrus · Floral · FruityBright citrus leads, juicy fruit follows, and a light floral note adds dimension. Tropicana Cookies is vibrant, aromatic, and unmistakably itself—a flavor made for people who want a little more dimension.Explore Tropicana Cookies